Buying a big-screen TV and getting free pizza and wings for the day of the Super Bowl is one of many local business tie-ins to the pigskin classic.
At Ruby & Quiri in Johnstown, Rich Ruby Jr. said buying a big-screen TV for more than $600 during the week before the game will get the consumer a free pizza-and-wings gift card from Fat Bellies pizza, a companion business to Plaza's Italian Bistro.
Bistro co-owner Lori Cerasia said she has other specials running for the Super Bowl as well.
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At the Hannaford Foods store in the town of Johnstown, Manager Carl Tambasco places Super Bowl plates for sale on display Thursday.
"There's a lot of take-out business and deliveries that day," she said. "There are more deliveries than dining in, so we gear specials toward that."
Cerasia said she's tried to keep prices low at the restaurant due to the economy.
"We hope to be as busy as we have been other years, but we'll have to wait and see," she said. "We don't want people to have to change their lifestyles due to the economy."
Her husband, Anthony, said their sons Anthony and Matthew run Fat Bellies, and specials the day of the Super Bowl include a 24-cut pizza, a 2-liter soda and 50 garlic knots for $24.99.
"That's about $10 less than what it would normally cost," Cerasia said.
Ruby said the partnership with the restaurant was part of their ongoing partnering with other local businesses like Kingsboro Lumber and Kucel Contracting to help each other.
At Hannaford Foods in the town of Johnstown, Manager Carl Tambasco said the store participates every year in special promotions.
"Business spikes up at the deli, and with the usual beer, soda and chips-type foods," he said.
At Rossbach Shoes, Charles Rossbach said he runs a special each year and is open that Sunday.
Asked if having the Giants in the game in 2008 and not this year would make a difference in local customers' interest this year, Rossbach said he couldn't be sure.
"Extra business is generated that Sunday due to the event," he said.
At Great Rentals in Gloversville, Manager Dale Hinderliter said in previous years his store would receive reservations months ahead of time to make sure big-screen TVs were available for the Sunday game at local taverns.
"We haven't had any this year," he said.
Hinderliter speculated that wasn't because of the economy as much as because more taverns and pubs have purchased their own screens and tie them into other sports events and specials at the establishments.
"I think people have their own units now," he said. "They have them for Daytona races and college games as well."
At Pour Jim's in Mayfield, Becky Saltsman said she's seen quite a few Super Bowls come and go in her 15 years at the restaurant.
"We'll get an extra big screen that day," she said. "We'll also have a special menu."
Saltsman said she expected the crowd to start arriving at the restaurant about 4 or 5 p.m.
Whether it was the economic downturn or the lack of a New York-based team in the Super Bowl, some businesses that had run Bowl-related business specials in the past were not doing so this year.
At Fucillo Chrysler, Chevrolet and Ford in Nelliston, as well as Eagle Chevrolet in Johnstown, no specific specials for the Super Bowl were being planned.
"We'll be open," Fucillo Sales Manager John Damphier of Johnstown said Wednesday. "But I don't know we'll be running any specials."
According to one Associated Press story, the Super Bowl is on track to remain a big, glitzy bash even in these tough economic times.
Some stalwarts such as General Motors won't be advertising on the Feb. 1 broadcast on NBC.
But aggressive marketing by NBC to secure ad deals before last September's financial meltdown helped to ensure the Super Bowl won't be a marketing bust.
Hyundai is considering a spot featuring a new incentive program that forgives auto loans for car buyers who lose their income within a year of the purchase.
Audi is buying a 60-second spot to raise its profile as a luxury brand for younger drivers.
Richard Nilsen is a general assignment reporter and can be reached at firstname.lastname@example.org