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Committee eyes tourism promotion

November 14, 2012
By ARTHUR CLEVELAND , The Leader Herald

FONDA - The Montgomery County Economic Development and Planning Committee on Tuesday sent resolutions to the Board of Supervisors to allow the committee to act as a tourism promotion agency.

Three resolutions were sent to the board, which will convene Nov. 27 to consider them.

The first names the committee as a tourism promotion agency, allowing it to handle all issues related to tourism in the county. Previously, tourism was handled by the Montgomery County Chamber of Commerce, but according to Board of Supervisors Chairman John Thayer, the responsibility was shifted to Montgomery County's Department of Economic Development.

Thayer, also the supervisor for Root, said he is confident the resolutions will pass.

"I don't think there will be an issue from the board," Thayer said.

The budget for this new agency totals $120,000 for 2013, drawing from the occupancy tax and its reserve, as well as a matching fund grant through the state's I Love New York program. Of that funding, $70,000 of it comes from the program.

Projects planned with this funding include local advertising through radio, billboards and local newspapers, as well as bike path maintenance.

For the 2012-13 fiscal year, $3 million has been appropriated by the state Legislature for grant projects that promote regionally-themed marketing projects and promote tourism destinations, attractions, events and other tourism-related activities that support a Regional Council's long-term strategic plans for economic growth in their regions.

According to I Love New York's 2013 tourism budget, the regional tourism marketing project must demonstrate working with region-wide partners and/or how an event will work to forward the strategic goals of the overall Regional Council's strategic plan. Plans also should present an integrated thematic approach to marketing/promotion that looks to align with I Love New York and its current marketing campaign.

However, the county would be required to match the incoming funds. The county would have to pay $35,000 as part of the funding.



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