SCHENECTADY — The Golub Corporation’s newest contemporary, food-focused Market 32 brand recently opened in Amsterdam, in the renovated store at 141 Sanford Farms Plaza.
Marked by open space, a decor filled with soft earth tones and product-focused displays, murals and lighting, the Market 32 brand emphasizes convenient, ready-to-eat foods, fresh, handcrafted, and locally grown, produced and manufactured products, and intuitive product/department adjacencies (e.g. greeting cards next to the floral department).
An elevated level of customer and signature items throughout the store further differentiate the brand experience.
“Our customers continue to respond very positively to our new Market 32 stores. They are looking for a modern and convenient shopping experience and we are delivering that. Our company has a long history in Amsterdam and, with this remodel and re-opening, we look forward to being able to serve our customers for decades to come,” said Scott Grimmett, Price Chopper President & CEO in a news release.
This is the 20th Market 32 store to open (as a “ground-up” store) or re-open (as a remodeled store).