Fulton County hires company to create brand

JOHNSTOWN – The Fulton County Board of Supervisors this week authorized a contract between the county and the Montgomery County Industrial Development Agency to hire a Tennessee firm to develop a brand for the two counties.

The “community blueprint” will be developed by North Star Destination Strategies of Nashville for economic development marketing purposes at a total cost of $46,000. The total direct cost to Fulton County will be $13,000.

Supervisors said Tuesday National Grid has agreed to pay $23,000 of the cost of the branding project. The Fulton County Center for Regional Growth will contribute $10,000 through proceeds of its 2013 marketing contract with Fulton County.

The board resolution noted the Montgomery County IDA already hired North Star to conduct a branding project for its county in June. But the IDA agreed to amend that contract to expand its scope of work to a project for the two counties.

International site selector Michael Mullis, in his visit to the area last month, suggested Fulton County develop an identity relative to economic development.

Mullis recommended the two counties do a “branding exercise” to develop an identifiable name and logo for the region. Mullis said that would make the region more recognizable.

Gloversville 3rd Ward Supervisor Michael F. Gendron, chairman of the Fulton County Economic Development and Environment Committee, on Tuesday issued a memo to all supervisors and county department heads. In it, he alluded to the identity branding exercise as well as other economic development projects the county has launched.

Gendron said of the memo, “It’s some initiatives the committee has been going through. These initiatives are specific to what we’re trying to do to grow our [total assessed valuation].”

Collectively, Gendron referred to the proposals as a new effort that will be called Jumpstart Fulton County.

The initiatives include: Mullis’ assessment of the area, branding, working on Fulton County’s “shovel-ready” site capacity, and the strategy to transform the former Tryon Detention Facility into a new technology park.

“Our local communities must work together to create an atmosphere that attracts new business and helps existing employers create jobs,” Gendron’s memo stated. “As the top legislative body in our area, we need to use county resources to make an all-out push for job development to catch up with the Capital District.”

Michael Anich can be reached at [email protected].

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