Fulton County ups marketing game

JOHNSTOWN — The Fulton County Board of Supervisors on Monday approved seeking proposals for preparation of a hotel/motel feasibility study.

County officials want to study whether a hotel could be built in the county. The study stems from the Jump Start: Fulton County initiative.

The county’s 2017 capital plan includes $100,000 for a public relations/public affairs marketing campaign to promote “regional and national awareness” of Fulton County economic growth projects, as a component of Jump Start.

Fulton County’s development strategy identifies three “primary” development areas: Hales Mills wastewater project, Vail Mills development area and the area of the Tryon Technology Park infrastructure project.

Professional conceptual designs for the Vail Mills development area highlights its potential for a hotel/motel business in the area or nearby Great Sacandaga Lake region.

County Planning Director James Mraz recommended requests for proposals be issued to qualified consultants. They will prepare a hotel/motel feasibility analysis to promote private investment. Proposals must be into the county by 2 p.m. July 19.

Johnstown 3rd Ward Supervisor Jack Callery said he’s not against looking into the hotel feasibility, but questioned the study.

“I do know a gentleman trying to create two places right now,” Callery said.

He said people have talked about a hotel in the Mayfield and Northampton areas, but the problem is getting infrastructure such as sewer services to the site.

Northampton Supervisor James Groff said any publicity about a potential hotel or motel generates interest.

“I think the idea is to get it out there,” he said.

County Administrative Officer Jon Stead added, “This is more of a goal for everybody.”

Stead said the county by sending out RFPs is merely involved in a “phase one” effort to gauge hotel interest.

“We thought it was something good if in the hands of real estate professionals,” he said.

Michael Anich covers Johnstown and Fulton County news. He can be reached at manich@leaderherald.com.

By Patricia Older

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