Parents Who Host Lose the Most


According to a 2013 report by the Substance Abuse and Mental Health Services Administration (SAMHSA), 8.7 million youth aged 12 to 20 had recently drunk alcohol, and 5.4 million of them were binge drinkers. That’s unhealthy and unsafe.

A public health media campaign designed by Prevention Action Alliance, Parents Who Host Lose The Most helps you prevent underage drinking

in your community. It reinforces everyone’s responsibility to promote healthy choices in your community. Its key message reminds parents that it is unsafe, unhealthy, and unacceptable—and, in many communities, illegal—to provide alcohol for underage youth. It decreases young people’s access to alcohol by reducing the number of parents willing to provide alcohol for young people. Over time, it reduces the likelihood teens will drink alcohol and suffer the health effects that come from underage drinking.

Since its creation, Parents Who Host Lose The Most has been used by hundreds of organizations in all 50 states as well as Puerto Rico, Japan, Canada, and the U.S. Virgin Islands. Neighborhood coalitions, regional collaboratives, police departments, and entire states have relied on Parents Who Host Lose The Most to address and prevent underage drinking. Now, Parents Who Host Lose The Most has been updated to reflect new technology, tools, and needs for communication in the digital age.

This program is a beneficial tool for communities looking to address environmental factors related to underage drinking.  The four strategies that the Parents Who Host campaign covers are: Community Norms, Access and Availability, Media Messaging, and Policy and Enforcement.

Parents Who Host, Lose the Most is universal, easy to implement, user-friendly, and targets celebratory times for youth, such as homecoming, holidays, prom, and graduation. It includes a host of educational materials, community engagement strategies, and planning tools that can help parents and community members mobilize, partner, and share the message that teenage alcohol consumption is unacceptable and serving to minors has serious consequences.


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