NEW YORK — Seizing their opportunity to make a cultural statement, Jennifer Lopez and Shakira infused the Super Bowl halftime show with an exuberance and joy that celebrated their Latina heritage.
Their breathless athleticism matched that of the football players waiting in the locker room.
Shakira opened with, yes, a hip-shaking performance of “She Wolf” and a fast-moving medley that included bits of “She Wolf,” “Whenever, Wherever” and a snippet of Led Zeppelin’s “Kashmir.” She managed a belly dance, some rope dancing and even backed into a crowd surf. Shakira ended her set with her signature song, “Hips Don’t Lie.”
Lopez, in a black leather outfit that her dancers matched, started with a nostalgic snippet of “Jenny From the Block.” She exhibited some startling pole-dancing moves, a reference to her much-celebrated turn in the movie “Hustlers.” At one point she bent into a deep squat while standing on the shoulders of a dancer that likely had muscles aching across the country in sympathy.
She tore through “Love Don’t Cost a Thing,” “Get Right,” “On the Floor” and “Que Calor,” finding time to slip away from the black leather in to a sparkling silver outfit that left little to the imagination.
Having, essentially, an opening act for a concert that stretches not much longer than a dozen minutes was a risky move. At times the performance seemed rushed, as if they were trying to say too much in too short of time. The guest acts, J. Balvin and Bad Bunny, were superfluous and only served to better emphasize the talents of the headliners.
The first halftime show to celebrate Latino artists could rightly be declared a success, and it also bodes well for the management of Jay-Z, who packaged the program for the first time on a new deal with the NFL.
Memorably, Lopez’s daughter, Emme, joined her mother for a verse of “Let’s Get Loud,” where the 11-year girl sang the chorus of Bruce Springsteen’s “Born in the U.S.A.” Her mother then held out her arms and showed off a red, white and blue cape to the crowd that was a representation of the Puerto Rican flag in its inner lining, with the stars and stripes on the outside.
It was a reminder to a television audience that approached 100 million that a different part of America was making a powerful statement in favor of inclusion.
The two women came together at the end to sing “Waka Waka (This Time for Africa),” the song Shakira composed that was the theme of the 2010 World Cup.
“Muchas gracias,” Shakira said as the camera pulled away.
“Thank you so much,” Lopez said.